OUR VISION

September 11, 2023 Victorine Waro

ALL ABOUT OUR HISTORY

If you're reading this article, it's probably because you like our products. And you probably have a lot of questions about our brand. Namely, what is our vision? Our manufacturing process? Why don't we have sales or Black Friday? Or what are our commitments?

Today, we present our vision and objectives for the coming years.

A FAMILY STORY

For 10 years, Plaids Cocooning has been a story of family and heart. At Plaids Cocooning, our love of textiles has been handed down from generation to generation. First it was our grandmother, a seamstress by trade, who passed on our love of beautiful fabrics. Then it was our father who passed on our love of customer contact. And above all sour panache when it comes to sales.
PLAID, A MATTER OF COURSE

At Plaids Cocooning, we don't just sell plaids. We sell softness. And finding the perfect piece to accompany you in your moments of relaxation is our vision.
So Plaids Cocooning was born of many motivations. Everything that has made the brand what it is today. To offer quality pieces, designed with care. But also to offer, beyond textiles, our vision of plaid. We see it as a decorative element. A must-have for all your family moments.
WHEN ORIENTAL AND EUROPEAN KNOW-HOW COME TOGETHER

Fabric has always been at the heart of covetousness. The first merchants were considered the guarantors of the world's gold. And it was Asia that was the first to see this flourishing market. For a long time, China kept the secret of silk manufacture to itself...
We're well aware that a lot has changed since then. Of course, the economy isn't what it used to be. So we're growing with it.

A LONG-STANDING VISION

When Plaids Cocooning was born in 2013, our vision was clear. We wanted to offer products that were both soft and affordable. We wanted everyone to be able to afford the cocooning plaids of their dreams. Softness is what motivated all our choices.

And when we started looking for our future supplier, we had to make choices. In France, and even in Europe, no supplier was able to satisfy both our expectations. To offer softness at an affordable price.

MANUFACTURING

And we didn't stop there. In choosing our suppliers, we didn't just choose partners. But real allies, friends. The company we've been working with for 10 years is an integral part of Plaids Cocooning. It's a real friendship that's developed, and shared values that are born.

It's for this reason that production in China is not a taboo for us. The partners we work with meet all European standards and certificates (Oeko Tex, SMETA 4P, BSCI...). Working conditions are good. Employees are respected and work at their own pace.

It goes without saying that, in the future, we'd like to repatriate our factories here in France. To boost the local economy, save on transport costs... Or to preserve French know-how. But this is a large-scale project. A project that requires time and money. So, to make it happen, we need a Business Angel. We're calling on you!

A DESIRE TO AVOID OVER-CONSUMPTION

These questions come up often. Why don't you have a sale? What about Black Friday? Where are the promo codes? So it's high time we cleared this up.

We know that many brands have a different business plan to ours. So they offer exclusive deals, loyalty programs or private sales. But we've decided otherwise. Our plaids are available all year round at the same price. It's a way for us not to encourage over-consumption. And to avoid disappointing those who missed out on a promotion!

Every year, our quantities are carefully determined. In fact, our production depends on sales volumes in previous years. That's why we prefer to work with small quantities. This enables us to offer you products that will accompany you for years to come.

OUR PLANS FOR THE COMING YEARS

TO GET STARTED,

Obviously, we were already aware of the growing ecological challenges. And again this year, they motivated our decisions. So, 2022 was a year of great challenges for us.
This year, we offered made-to-measure faux furs. Thanks to Edith, our seamstress, who works in our workshops in Leers. We are also committed to reducing textile waste. In particular, our recycled polyester collection. A material that can be recycled ad infinitum.
What's more, we've taken up a cause that's close to our hearts. The association Invest in the environment 1% for the planet.
THEN...

In 2023, we'll be bringing you even more committed collections. Our plans include a baby collection made in France. Or a summer range with 100% European production.
To find out more, visit our commitments.
AND THEN?

Why not take our commitment even further? For example, by offering to collect your old plaids. And recycling them to breathe new life into them. In fact, that's what our scrap plaids will be doing this year. With them, we'll be able to offer you original items.
Finally, we'd like to thank you. It's you who, with your ideas and your vision, drive us forward. So, if you have any suggestions for us, we'd like to hear from you. If you have projects you'd like to see implemented, don't hesitate to let us know.