OUR VISION

September 11, 2023 Victorine Waro

ALL ABOUT OUR HISTORY

If you're reading this article, it's probably because you like our products. And you probably have a lot of questions about our brand. What is our vision? Our manufacturing process? Why don't we have sales or Black Friday? Or what are our commitments?

Today, we present our vision and objectives for the coming years.

A FAMILY STORY

For 10 years, Plaids Cocooning has been a story of family and heart. In our country, the love and work of textiles is passed down from generation to generation. It was first of all our grandmother, a seamstress by trade, who passed on to us this taste for beautiful fabrics. Then, it’s from our father that we get this love for customer contact. And above all , we have panache in commercial matters .
PLAID, THE OBVIOUS CHOICE

So, at Plaids Cocooning, we don't just sell throws. But we sell sweetness. And finding the perfect piece that will accompany you during your moments of relaxation is our vision.

Thus, Plaids Cocooning was born from many motivations. Everything that made the brand what it is today. Offer quality pieces, carefully designed. But also, to offer, beyond textiles, our vision of plaid. Indeed, we see it as a decorative element. An essential that will accompany you during your family moments.
WHEN EASTERN AND EUROPEAN KNOW-HOW COMBINED

Fabric has always been at the heart of desire. The first merchants were considered the guardians of the world's gold. And it was Asia which was the first to be the scene of this flourishing market. Moreover, China has long kept the secret of silk manufacturing to itself...

We are aware that a lot has changed since then. Of course, the economy is not what it used to be. So we grow with it.

A LONG-STANDING VISION

When Plaids Cocooning was born in 2013, our vision was clear. We wanted to offer products that were both gentle and accessible. And so that everyone can treat themselves to the cocooning blankets of their dreams. Softness is what motivated all our choices.

And when we started looking for our future supplier, we had to make choices. In France, and even in Europe, no supplier was able to satisfy both of our expectations. Offering softness at an affordable price.

MANUFACTURING

And we didn't stop there. In choosing our suppliers, we didn't just choose partners. But real allies, friends. The company we've been working with for 10 years is an integral part of Plaids Cocooning. It's a real friendship that's developed, and shared values that are born.

It's for this reason that production in China is not a taboo for us. The partners we work with meet all European standards and certificates (Oeko Tex, SMETA 4P, BSCI...). Working conditions are good. Employees are respected and work at their own pace.

It goes without saying that, in the future, we'd like to repatriate our factories here in France. To boost the local economy, save on transport costs... Or to preserve French know-how. But this is a large-scale project. A project that requires time and money. So, to make it happen, we need a Business Angel. We're calling on you!

A DESIRE TO AVOID OVER-CONSUMPTION

These questions come up often. Why don't you have a sale? What about Black Friday? Where are the promo codes? So it's high time we cleared this up.

We know that many brands have a different business plan to ours. So they offer exclusive deals, loyalty programs or private sales. But we've decided otherwise. Our plaids are available all year round at the same price. It's a way for us not to encourage over-consumption. And to avoid disappointing those who might have missed out on a promotion!

Every year, our quantities are carefully determined. In fact, our production depends on sales volumes in previous years. That's why we prefer to work with small quantities. This enables us to offer you products that will accompany you for years to come.

OUR PROJECTS FOR THE YEARS TO COME

TO GET STARTED,

Obviously, we were already aware of the growing ecological issues. And this year again, they motivated our decisions. So, 2022 was a year of great challenges for us.

This year, we offered custom-made faux furs. And this, thanks to Edith, our seamstress, who works in our workshops in Leers. Likewise, we are still committed to reducing textile waste. In particular by promoting our recycled polyester collection. An infinitely recyclable material.

In addition, we worked in a cause that is close to our hearts. The association Investing in the environment 1% for the planet.
THEN...

For this year 2023, we are going to offer you even more committed collections. Among our projects, a baby collection made in France. Or, a summer range of 100% European production.

To find out more, see our commitments.
AND THEN?

Why not take our commitment even further? For example, by offering to collect your old plaids. And recycling them to breathe new life into them. In fact, that's what our scrap plaids will be doing this year. With them, we'll be able to offer you original items.
Finally, we'd like to thank you. It's you who, with your ideas and your vision, drive us forward. So, if you have any suggestions for us, we'd like to hear from you. If you have projects you'd like to see implemented, don't hesitate to let us know.